word-of-mouth

Sep 10

The Promotion of the Restaurant

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Tags: cafe, communication, conversation, Entrepreneur India, Franchise India, local advertising, promotion, public relations, QSR, restaurant, Restaurant India, Social Media, web presence, word-of-mouth Posted By Quitter Twitter

Promoting Your Restaurant.

In a franchise situation, the brand owner will take a lot of the responsibility of the promotion, including the creating of marketing collaterals, general advertising and a degree of local advertising specific to your location. However, as a business owner it is always important to ensure that promotion for your restaurant is being done adequately.

Aug 12

What’s in the Marketing (of a phone)?

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Tags: brand recall, Chinese smart phone, Entrepreneur India, exclusivity, Flipkart, Gaurav marya, marketing strategy, Mi3, quitters, word-of-mouth, Xiaomi Posted By Quitter Twitter

What’s in the Marketing (of a phone)?

Xiaomi’s Mi3 is touted as the “Apple of China”, and rightly so, considering the publicity it is been getting in almost every city in India. The world’s biggest smart phone market, China, saw Mi3 comfortably outshining Samsung to be the No.1, holding a 14 per cent market share in the second quarter of 2014 and selling about 1.5 crore smart phones in China as against 1.32 crore of Samsung smart phones.