marketing strategy
What’s in the Marketing (of a phone)?
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What’s in the Marketing (of a phone)?
Xiaomi’s Mi3 is touted as the “Apple of China”, and rightly so, considering the publicity it is been getting in almost every city in India. The world’s biggest smart phone market, China, saw Mi3 comfortably outshining Samsung to be the No.1, holding a 14 per cent market share in the second quarter of 2014 and selling about 1.5 crore smart phones in China as against 1.32 crore of Samsung smart phones.