QSR
The Promotion of the Restaurant
In a franchise situation, the brand owner will take a lot of the responsibility of the promotion, including the creating of marketing collaterals, general advertising and a degree of local advertising specific to your location. However, as a business owner it is always important to ensure that promotion for your restaurant is being done adequately.
Types of Restaurants and Business Formats
There are many types of restaurants to choose from. Broadly, the choice falls into restaurant category, cuisine range and business format. The restaurant industry consists of a wide variety of categories: full service restaurants, fine dining, casual dining, fast casual restaurants, coffee shops, cafes, snack bars, quick service restaurants, food courts, take-out stands, street stalls, kiosks and other eating joint formats. These formats are further divided based on the food they serve. Either they are specialty restaurants specialising in one cuisine, or multi-cuisine restaurants, which means serving a variety of dishes from around the world.