Maruti Suzuki
What is Customer Equity? (Two)
What is Customer Equity (2).
In continuation of the previous post on Customer Equity.
The Maruti Suzuki story illustrates both the effectiveness and the limitations to cultivating customer equity. My first car was a Maruti 800 and later I graduated to Esteem; when I could afford it I purchased a Zen as my second car. It was at this stage that I decided to move out of the Maruti brand, because they could not give me a good experience of luxury. Perhaps, my experience as a customer aptly characterises the Maruti Suzuki story in India, doesn’t it?
The Era of Abundant Choice
The Era of Abundant Choice.
It Takes Two To Tango, an Entrepreneur India publication, written by serial entrepreneur Gaurav Marya talks on building vibrant relationships in the complex market of today by understanding what he actually needs. The following excerpt is reproduced from the same book.
The consumers of luxury items always had choice. We have all heard stories of how the rulers of princely states would import the best and finest from Europe. To a significant degree the luxury brands have entered the Indian market, but choice has emerged in dramatic abundance at the mid-level and to a much lesser degree at the base level also.