It is a simple question, really. To ask yourself the Why behind your business than the What. When Maggi launched the ‘Atta’ version, it changed its brand slogan to ‘Taste Bhi, Health Bhi’. Although it did not come soon after the ‘maida’ version, which was the original and sold and loved as much as any comfort food around the world, it came after the health conscious took a backseat as started labelling it as fast food.

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