| DAY 1 - DECEMBER 2, 2011 |
| 10:00 - 11:30 |
Session 1 – Inaugural Session:
Session Highlights
|
| 11:30 - 11:45 |
Tea |
| 11:45 - 12:30 |
Session 2: STRUCTURING YOUR FRANCHISE MODEL
Focus Area
- The financial implications of developing a franchise system
- Organizational requirements - headquarters and field
- Operation manuals and training programs: What they should contain
- DON BOROIAN, Chairman-CEO, Francorp
|
| 12:30 - 13:30 |
Session 3 PRACTICES IN THE RECRUITMENT PROCESS
Focus Area
- Discover how to keep your focus on the franchise candidate.
- Validating in a new franchise system.
- Commitment to the franchise recruiting process.
- Fostering culture of awarding franchises and not selling.
- Franchise performance representations
- Tony White, Regional General Manager, Gloria Jean’s
|
| 13:30 - 14:30 |
Lunch |
| 14:30 - 15:30 |
Session 4: HOW TO MARKET, MONITOR & DEFEND YOUR BRAND
Focus Area
- Marketing messages that work in this new career economy
- Usage of digital, social and mobile technologies to marketing and service strategies
- How to build a revolutionary b2b brand
- How to build a successful and strong business model.
- How to build a successful experiential concept.
- How to take it to the market
- Michael Koppitke, Director, ISBS consulting
- Siddharth Gupta, Director, Getitinfo
|
| 15:30 - 16:30 |
Session 5: HOW FRANCHISE AGREEMENTS SHOULD BE DRAFTED
Focus Area
- Constitution of a franchise agreement
- Anticipate the future and provide for swift network modification
- Resolving disputes- courts, arbitration, mediation & conciliation-enforcement & other hurdles
- Tony Fitzpatrick, Managing Partner, Franchise your Business
- Seema Jhingan, Partner, Lexcounsel
|
| 16:30 - 16:45 |
Tea |
| 16:45 - 17:15 |
Session 6: CREATING A SUPPORT TEAM FROM THE CORPORATE OFFICE TO THE FIELD AREA DEVELOPMENT
Focus Area
- How to build and maintain a support team from the headquarters.
- How to transfer and maintain the support from headquarters to the field.
- The different stages of a franchisee’s life and the different types of support needed during each stage.
- Tony Maddock, Solutions Franchising Group
- *Arun Khetan, Managing Director NAKS
|
| 17:15 - 17:45 |
Session 7: Best Practices in managing franchise network and Driving Franchisee Performance
Focus Area
- Financing the Franchisee fee
- Importance of The Operations Manual for adherence to guidelines
- Providing additional resources and tools that help franchisees benchmark and keep focus on the key drivers of Profitability
- How to coach franchisees to modify behavior, implement change and achieve success.
- Case study
- Tony Fitzpatrick, Managing Partner, Franchise Your Business
- Naresh Mehta, Director - Retail Operations Raymond India Ltd.
|
| Day 2 - DECEMBER 3, 2011 |
| 10:15 - 11:15 |
Session 1: CREATING AND ACHIEVING A MULTI-UNIT FRANCHISE NETWORK
Session Highlights
- When does the franchisor / franchisee know when they can make the transition from single to multi-unit growth?
- When does it make more sense to grow within your brand via multi-unit franchisee? Determining the company’s ROI and infrastructure required.
- What are the opportunities and servicing issues in multi-unit franchising ?
- Tarek Geneina, Franchise Director, Zohoor Alreef - Retail & Le Verger Shop - Retail
- Federico Fiorentini, Managing Director, BRD Consulting
- Severin Zhilinkis, Head of Sales LAB, UAB ADVANCED ADVICE
|
| 11:15 - 11:30 |
Tea |
| 11:30 - 12:30 |
Session 2: GROWING BEYOND FRANCHISING
Focus Area
- Exploring PE funding in a growing system
- Understanding M&A’s and joint ventures for further growth
- Exploring new formats in franchising - social / micro franchising for smaller potential markets
- Dawn Stallwood, Managing Director, Danetree Associates
- Anand Lunia, Executive Director, Seedfund
|
| 12:30 - 13:30 |
Session 3: THE MAKING OF A MULTI-BRAND OR FRANCHISE CONGLOMERATE
Focus Area
- What constitutes the brand architecture
- Determining the reach and role of each brand worth investing in and, when warranted, identifying those redundant ones that should be retired or sold.
- The science of creating or buying a new brand or brands
- Minimize brand overlap, maximize brand coverage
- Don Boroian, Chairman-CEO, Francorp
|
| 13:30 - 14:30 |
Lunch |
| 14:30 - 15:15 |
Session 4: GOING INTERNATIONAL: RIGHT APPROACH-RIGHT DIRECTION
Focus Area
- Granting Territorial Rights – Master / Area Development Agreements.
- Market and Concept Adaptation.
- Resources Required To Successfully
- Incentivizing key in-house people for foreign development of business?
- Business & Tax Structures that maximize ROI
- Janaka Wimalananda, Managing Director, Loon Tao
- Benedikt Hjalmarsson, Chief Executive Officer, BG Cleaning
- Tony White, Regional General Manager, Gloria Jean’s
- Elizabeth Tan, Director, Heatwave Shoes, Singapore
|
| 15:15 - 16:30 |
Session 5: Technology
Focus Area
- Enterprise Resource Planning
- Large Data Storage
- Cloud Computing
- Solutions for Small Retailers
- Nitin Kaushal, Regional Director, SAP
|
| 16:30 - 17:00 |
Tea |
| 17:00 - 17:45 |
Session 6: Valedictory Session
Focus Area
The practical, operational risks and opportunities from expansion both by an Entrepreneurial and Corporate chain operations. National is the sum of many locals and Balancing being a national /International retailer whilst also presenting a relevant local offer in each community is the key to meet the needs of the 'globally connected consumer'.
- Ajit Joshi Chief Executive Officer and Managing Director, Croma Retail
- Ritu Kumar, Founder Ritu Kumar
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