Customers

What is Customer Equity.

What is Customer Equity.

The following extract is from Gaurav Marya’s latest book, ‘It Takes Two To Tango’, published by Entrepreneur India. It is in spirit of sharing his thoughts that he has authored two bestselling titles on subjects dear to his heart and central to his business: Take Charge! Building an Entrepreneurial Mindset and Franchising: The Science of Reproducing Success. This is from his third bestselling book, It Takes Two To Tango. Read on:

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