• How to tell your brand’s story
• Finding the Purpose of your Business
• Defining your consumer persona
• Developing or refining your Brand identity
• What is your Online and Offline Brand Positioning Strategy?
• Audit & Review Parameters of your Branding initiatives

• Building a successful business story, and positioning the necessary ingredients in order to maximize their persuasiveness
• Rules of Networking: How to maximise your business Pitch from casual encounters with an investor to formal board-room discussions to effective follow-up with interested investors
• How to Narrow it down to most appropriate investors-Understanding their motivations, appetites, invest- ingbehaviour, and market-driven characteristics
• Manage the volatile dynamics of an investment negotiation and how to balance the varied expectations of all parties
• The Final Execution: From the deal being agreed and the transaction’s actual closing, and specific management techniques that can prevent the slips
• How do you then grow a profitable long-term relationship with an investor?

• How do early stage VC’s/ Angels identify where the investments should go: Sectoral trends and identify- ing small opportunities for starting up?
• Is this business franchisable?
• Is franchising the right strategy?

Evaluating your business and determining how franchising fits with your specific goals and objectives.

Business Plan: If the decision to franchise a business is made, a franchisor should develop a business plan outlining the company’s growth and strategy for the next five years.

SOP's and Training For successful franchising, strict quality controls are important, and following the protocols of the operations manual and also develop training programs for franchisees is a must

SOP's and Training For successful franchising, strict quality controls are important, and following the protocols of the operations manual and also develop training programs for franchisees is a must

Legal and compliance: A good franchisor will always have a detailed franchise agreement that protects his rights, Brand Goodwill, and layout Franchisee's rights and obligations

Marketing & Sales: The most important thing is for a Brand to recruit franchises. This will require a meticulous marketing plan and building nuances of the sales process.

• Hear from Successful Franchisees on how they grew their business Growing from 1 to 10 units & creating infrastructure to support 20-30 units
• Maintaining system standards and protecting the brand.
• Outsourcing Why, When, What, and How
• The Ins & Outs of Building a Business & Brand Partnerships
• Franchising your way to success: Managing aspirations & conflicts in channel expansion.
• How to Build value for partners

• Understanding the intricacies of the Revenue sharing arrangement
• Why a franchisee should have an exclusive use clause that allows them to maintain an edge against competitors
• Termination/reclamation upon assignment. Non-Compete Clause
• Giving Personal Guarantee

• How are Brands betting big on Omnichannel and Physical integrations
• The Rejig of Brick-and-mortar Formats: What works and How
• How Shoppers spend: Understanding the mindset of the new breed of consumer
• How to get experiential retail to drive spend and deepen customer loyalty.
• What retailers are doing to repurpose their real estate to provide a first-class customer experience

• Strategies to attract customers with New flavor of Tenants
• Which categories do consumers favor now and how their preferences have changed
• How malls & Food Brands have built bonds to meet consumer expectations
• Redesigning - brand allocation strategy
• Challenges & Road Ahead

• Neighbourhood malls: Giving New Sheen to Retail Real estate
• Creating new options for Experiential Retail while keeping in mind the govt rules
• Can malls become co-working spaces in the future
• Entertainment – how has it changed

• Why are brands going D2C: Strategies, challenges, and opportunities
• The booming e-commerce industry
• How brands can open up new revenue streams using D2C strategies and gain customer loyalty much more quickly and efficiently
• Benefits of onboarding the D2C model
• Bridging the gap between online and offline
• Leveraging data to influence consumer decision-making – from personalizing the user journey to achieving a single view of the customer