A big picture guy, Ajai, focuses on the strategy to see that there is enough fire power for the execution the vision, while keeping a tight grip on the margins and maintain healthy cash flows. Ajai also tracks Sleepy Owl’s retail sales and manages a team of sales reps, who are personally trained by the founders to showcase and promote the product at Modern Trade stores. To learn the tricks of the trade and Ajai and his partners personally promoted the products in the aisles of Le Marche, South Point Mall to understand the shopping behavior of the consumers. They set a record of the maximum number of boxes sold in day, a record that still stands.