Shalabh Gupta, Founder & CEO, AkivaSuperfoods started his corporate journey with McKinsey & Co. in 2009 and continued in the organization until 2014. During this period he understood the wellness foods market in the USA and Europe by living and working there. On his return to India, he realised that there was a substantial need to make healthy food and beverages more accessible, affordable and convenient to consume for the urban population and there was no brand in India that focussed on making a contemporary and high-quality health-food product. This led to AkivaSuperfoods being founded by Shalabh in 2016.

AkivaSuperfoods is an Indian FMCG company with a range of nutrient-rich, innovative wellness food and beverages, catering to an emerging need gap in urban India. All the products are made in India and FSSAI certified. AkivaSuperfoods has a direct-to-consumer website with over 70 diverse SKUs across 6 categories, catering to over 2 million unique visitors annually.