Mr. Amit Kumar Sirrohi has over 11 years of Business leadership experience across Retail, Lifestyle & FMCG industries. Instrumental in crafting Business strategies, business process reengineering and driving operational efficiencies. He is currently driving the Retail transformation at Raymond by scaling up new retail formats, standardizing retail identities, building foundation of Omni- retail presence; everything reimaged from consumer’s perspective. He has been credited for establishing Raymond’s foray in Online space and building ecommerce team & operations from scratch. Digitizing Custom Tailoring operations. Turnaround of Company Store business for Raymond. Proponent of front end empowerment and use of purposeful technology; Led teams of diverse skill sets, experience, scale, structures, locations & cultures ensuring inclusive business growth in all assignments A passionate leader and a committed professional with strong clarity of purpose and objective analytical power. Entrepreneurial streak with excellent temperament and inter-personal skills. Swiftly turns unstructured briefs into actionable business & execution plans, encompassing all business critical aspects.

Area of Expertise: Business Strategy, Brand Marketing, Retail Operations, Sales, Franchise Management.