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The Franchise Masterclass.
Franchise Your Business
Time: 11:00 am - 12:00 pm
This session will explore how to create a franchise program that really works for both the franchisor and the franchisee.
Whether you are considering franchising for the first time or are an established franchisor, your brand integrity must always remain your top priority. One of the primary advantages of franchising is that it provides you with a highly-motivated operator. And in many franchise systems, franchised units will routinely outperform the franchisor's company operations on quality scores. But in poorly controlled systems, franchisees that do not follow the system will cause the brand to suffer. This seminar will focus on how to use the "four vital understandings" about franchise business:
Session Highlights:
- Franchise Feasibility - is franchising the correct expansion strategy for your company
- Tactical Business Planning - the design, development and implementation of a franchising strategy
- The benefits and risks of franchising your business
- Determining the core drivers of your business and setting standards
- Identifying the roles and responsibilities of the franchisor and franchisee
- Determining the proper fee structure
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Mr. Terry Watts, International Director, Active Learning, City of Oxford Collage, UK
Having started his career in IBM Mr. Terry branched out into the start-up business world running a mid-sized consultancy business and a financial services dotcom start up. Terry was later...Read More
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