HOTLINE NO'S. 09310185550,    Email: expo@franchiseindia.com

Franchise India 2013

OCTOBER 19 - 20, 2013,
PRAGATI MAIDAN, NEW DELHI, INDIA

500+ Indian Brands,
75+ Global Brands, 30,000+ Entrepreneurs & Business Buyers,
150+ Global Experts At, 3 Parallel Conferences
50+ Preferred Business Suppliers, 20+ Industry Pavilions
50+ Award Categories, ONE ICONIC SHOW

thank you all your support in making
franchise india 2013
a grand success

FRANCHISE KNOWLEDGE SERIES Agenda

Agenda- 20th Oct 2013
11:30 - 13:30 WELCOME SESSION LEAD BY MS. JYOTI JOSHI

FRANCHISING 101 – BUILDING A FRANCHISING STRATEGY


Session Highlights
  • Answering the critical question: Why, When & How to franchise
  • The Building Blocks of a Strategic FRANCHISE Business Plan
  • Setting standards & creating a Value Proposition for Franchisees in the business
  • Understanding initial capital outlay for franchise expansion: The financial Business Plan for developing a franchise system
Tactical Franchise Format for your Business
Session Highlights

Tactical Franchise Format for Your Business
- Single Unit Franchising vs Multi-Unit Franchising
- Area Development vs. Area Representative Franchising
- Master Franchising
  • Striking a balance between Company-owned & Franchisee-owned locations in the same market.
  • Conversion of Franchising & Refranchising Models.
  • Retro-franchising.
Mr. Mike Adams, Managing Director, Franchise Asia Pacific, Sydney Area, Australia
13:30 - 14:30 Networking Lunch
14:30 - 15:00 Session 2: BUIDLING THE RIGHT FRANCHISOR-FRANCHISEE RAPPORT

Session Highlights
The Franchisor-Franchisee Relationship Matrix
  • The different stages of a Franchisee's life and the different types of support needed during each stage.
  • How to Build, Transfer and Maintain the support from headquarters to the field?
  • Comparing peer performance groups to help create top performers as well as help struggling Franchisees reach benchmark.
  • Building strong team coherence and preparing the performing Franchisee for next level of growth.
  • How to coach Franchisees to Modify behaviour, Implement changes and Achieve success?
Mr. Mike Adams, Managing Director, Franchise Asia Pacific, Sydney Area, Australia
15:00 - 15:45 Session 3: AUDITING FRANCHISE SYSTEM & FRANCHISEE PERFORMANCE

Session Highlights
  • Building and sustaining a culture of accountability by financial satisfaction sustained
  • Best tools to audit franchisees financial performance scorecard
  • Role of internal and external audit agencies in analysing performance
Mr. Santosh Srivastava, Managing Director, Gitanjali Jewels
Mr. Yatin Chaddha, VP Retail business, Mahindra 1st Choice
Mr. Kinjal Shah, Chief Operating Officer, Crossword Bookstores Limited
15:45 - 16:30 Session 4: How to build capabilities in the franchising business

Session Highlights:
TRAINING IN FRANCHISING- Key to Succeed
  • importance of training in a franchised network
  • Training is whose responsibility?
  • What needs to be trained-Technical Vs Non Technical training
  • Training- an ongoing process
Mr. Sudheesh Verma, Head – Retail & Franchise, Green Gold Licensing & Merchandising (I) Pvt. Ltd.
Mr. Chackochen Mathai - General Manager-Business Development, Trends In Vogue Private Limited


Technology: The Game changer for the Business Network
Mr. Nikhil Sama , Founder and CEO, SnapLion
16:30 - 16:45 Networking Lunch
16:30 - 17:15 Session 5: Becoming a master Franchisee or Building a Franchise conglomerate successfully

Session Highlights:
  • Making multi-unit & multi brand succeed- minimize brand overlap & maximize coverage
  • Creating operational functionality based on the brand architecture
  • Integrating forward and backward operations to maximize franchise support
  • Creating the right brand mix- determining the reach and role of each brand
  • Identifying redundant entities and doing away with them
  • Developing the art of creating or buying new brands
Prof P. K. Sinha , Professor in Retailing and Marketing, Chairperson, Centre for Retailing, IIM Ahmedabad
17:15 - 18:00 Session 6: LEVERAGE YOUR STATUS-QUO

Session Highlights:
Looking beyond the horizon
  • Adapting to new market and concepts
  • Granting Territorial Rights Master / Area Development Agreements and Renewing franchise law & agreements according to respective target countries
  • Resources required to successfully incentivizing key in- house people for foreign development of business
  • Opting for M & A opportunities to optimize and understand the new market
Ms. Aparna, Mittal, Partner , Luthra & Luthra Law Offices
Mr. Kailash Goenka, CMD, Sankalp Recreation Pvt. Ltd.

 

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filled with mixed emotions.

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