Max, a division of Dubai based retail giant Landmark Group., has pioneered the concept of Value Fashion Retailing in the country. Launched in 2004, Max is today the Largest Value fashion brand across 18 countries with over 280 stores and combined Turn Over of USD 1.6Billion .

As head of Max’s Indian operations, Vasanth is currently spearheading the brand’s aggressive growth plans in India and Max is already the largest brand in the segment with over 130 stores across 50 cities in India with T.O of INR 1400 Cr in 2014-15.

He is also heading Easybuy , a newly launched value apparel concept for Small cities in India . Easybuy currently has a distribution of 5 exclusive stores and 11 Hypermarket (SPAR) shop-in-shops and is targeting 100 Cr T.O in its first year of operations.

Vasanth reports to Mr. Ramanathan, Director, Landmark Gulf Group of Companies based in Dubai.

With an illustrious marketing career spanning 25 years, Vasanth has a rich and diverse career in Marketing, Sales and Retail Management in the Apparel, FMCG and Consumer Durable industries in India. Vasanth Kumar started his career with a sales & marketing stint in a Consumer Goods company where he handled various marketing campaigns and product launches.

He has also spent a decade with an Apparel Major handling their Premium brand portfolio as Vice President. He has successfully launched one of the largest selling Apparel Brands in the Value segment during his stint with the company. In Feb 2005, he joined the Landmark Gulf Group as President, Max Retail Division, Lifestyle International – headquartered in Bangalore and moved up to become the Executive Director of the brand.

Vasanth has an M. Tech from IIT, Madras and a PGDBM (MBA – Marketing & Finance) from XLRI, Jamshedpur.

Vasanth lives with his wife who is a freelance Interior designer and their 12 year old daughter, in Bangalore.