"The franchise model is one of the most versatile and flexible business models. It is the most sought after model in all categories from luxury goods retailing to distributing basic consumer goods. The franchise model helps build powerful ecosystems. The World Franchise Congress is an initiative supported by PepsiCo to help discuss and debate the best that this model offers. You can look forward to an excellent day."

Shiv Shivakumar heads PepsiCo’s Beverage and Foods business in India and neighbouring countries Bangladesh, Nepal, Bhutan, Sri Lanka and the Maldives.

Shiv is one of India’s most experienced and proven business leaders. He is a growth manager, having grown every brand and geography he has managed, through innovation, new business models and eco system partnerships. In his current role, Shiv will be responsible for strategically deploying the Rs. 33,000 crore investment in India, announced by PepsiCo and its partners by 2020.

Prior to joining PepsiCo, Shiv worked with Nokia for most of the past decade, where he led India to become Nokia’s top-ranked market by revenue and one of its most profitable geographies. In the course of his career, Shiv has run over 34 brands across his stints in leadership roles across Unilever, Philips and Nokia.

Shiv is an Engineer from IIT Chennai and an MBA from IIM Calcutta. He is currently a member of the Board of Governors of IIM Ahmedabad and immediate Past-President of the All-India Management Association.

Shiv writes regularly for the business press on emerging markets, on brands, on consumers and leadership, followership. Shiv also teaches in Business schools across the world.

Shiv has been awarded many times over for Marketing, for leadership and for turning around businesses. The one that’s dear to his heart is the "Most Distinguished Alumnus award" from his alma mater IIM Calcutta bestowed on him in 2011. He was one amongst nine to get the Most Distinguished Alumnus award in the first 50 years of IIM Calcutta.

Shiv’s pioneering work in telecom has become case studies in Harvard, Ivy and ISB.

Shiv loves reading biographies and is an avid sports watcher.