Rod has over 30 years experience in franchising, licensing and business development in Australia, Europe, China, South East Asia, India and the United States and is considered one of the world’s leading franchise consultants.

He is a versatile management professional with a broad range and depth of experience establishing a consulting conglomerate developing networks and brands and has been a key advisor to some of Australasia’s leading groups. His advice has transformed smaller businesses into national and international chains and has steered larger organisations in using franchising or licensing as a management and marketing tool. His business interests have also included roles as both a franchisee and franchisor. As well as his role of Managing Director of DC Strategy and DCS Lawyers, he currently serves as Chairman of Hairhouse Warehouse (Australian Franchisor of the Year 2011), is the Executive Chairman and Global CEO of Cartridge World and serves on the Board of several national and international companies.

A recognised authority in the area of franchising and business development, Rod has contributed extensively to major media including television, radio and press as well as being a regular speaker at seminars and conferences in Australia, the United States, China, India and Asia.

He is endorsed by the Franchise Council of Australia to deliver education modules in the FCA /University of NSW Accredited Franchise Executive Program, is a Visiting Professor of Beijing Normal University, Zhuhai, PRC, a Board Member of the Indian Franchise Association, develops content and presents parts of the US International Franchise Association Certified Franchise Executive Programin the United States andis a regular contributor at annual IFA conventions in the US. Rod has also been instrumental in the development of leading edge franchise services including Franchise Program Development, Franchise Marketing, Franchise Financial Services and Franchise Personnel and HR.

His involvement in India over many years not only places him at the centre of franchising in India but he has developed and delivered specific modules of the Franchise Knowledge Series that has been attended by thousands of Indian business owners ranging from small family concerns to major Indian enterprises as large as Shopper Stop, Tata, Reliance Industries, MotilalOswal Securities and BhartiAirtel. He is also a Program Director of, and keynote speaker at, Franchise India, the largest annual franchise conference and expo in India.

DC Strategy (DCS), the firm Rod founded, is the region’s premier franchise consulting and legal firm, providing a specialist range of franchise consulting andlegal services to the global franchise community. The specialist teams at DCS provide many developing and leading organisations with franchise development services in both domestic and international markets. As a result, the DCS teams have been involved in developing many of the region’s most successful franchising organisations. For more background visit www.dcstrategy.com & www.dcslawyers.com.au