World Franchise Congress 2015
November 24, 2015
Hotel Pullman New Delhi Aerocity
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Mr. K.B. Kachru Chairman Carlson Rezidor Hotel Group, South Asia

K.B. Kachru driving the growth of the company's' hotels in South Asia.

Kachru has been instrumental in building the business in India over the past 15 years. As Chairman, Kachru is responsible for the overall strategy and growth of the company within South Asia.

Before joining Carlson Rezidor, Kachru was the head of Ashok Group of Hotels, owned by the India Tourism Development Corporation. An industry veteran, Kachru is an active member of various Tourism and Hospitality Advisory Committees at the state and national level. He has been on the board of directors for the Tourism Corporation of state governments in Jammu and Kashmir, Pondichery and Madhya Pradesh, and on the board of governors of the Institute of Hotel Management in New Delhi. Kachru has also been an executive member of several associations, including the Pacific Asia Travel Association (PATA) India Chapter, the American Society of Travel Agents of India, Hotel Association of India (HAI), Federation of Hotel and Restaurant Association of India (FHRAI) and India Convention Promotion Bureau (ICPB).

Nominated co-chairman of the Travel and Civil Aviation Committee of the Indian Chamber of Commerce, Kachru has been a trailblazer for positive change in the hospitality industry. He spearheaded the formation of the Institute for International Management and Technology in collaboration with Oxford Brookes University, UK, and was also responsible for the introduction of arrival passenger duty free shopping at India's international airports.

Among the many accolades he has received, there is the 'Hall of Fame' award for the Best Hotel Management Person presented by the Pacific Area Travel Writers Association at ITB Berlin one of the world's leading travel trade shows. From 2004 to 2006, he clinched the 'Global Hotelier Award' at WTM London and 'Galileo - Express Travel & Tourism Award'. He was also awarded by South Asia Travel & Tourism Expo (SATTE) as the leading hotelier of the country in year 2010. Kachru was also recognized by the Carlson Companies and honored with the 'Carlson Fellowship Award' in 2005. In 2014, he was awarded the lifetime achievement award by the hospitality industry (HVS lifetime achievement award for 2013).

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