Mr. Atul Madan, 40 years, is the Group President of the organization and has been associated with SSIPL for over 10 years. He holds a Diploma in Business Management from Institute of Management Technology ("IMT"), Ghaziabad with a commerce background. He has over 15 years of cross functional experience in the fields of sales, operations and key accounts management in the service industry.

He is an avid Golfer, and likes to travel and meet new people from different backgrounds and diverse cultures. He has played an important role in the success of SSIPL , which is the largest franchise Retailers in the country operating over 430 stores in more than 90 cities across India.