Dr.Simone Ahuja
Founder, Blood Orange and Co-author, Jugaad Innovation

Headquartered in Minneapolis, with partners around the globe, Blood Orange shares and practices business principles learned through extensive work in India, including jugaad - a frugal, flexible and inclusive approach to innovation inspired by emerging markets. Simone is the co-author of Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth (Jossey-Bass, 2012). She has served as a consultant to the Centre for India & Global Business at Judge Business School, University of Cambridge, and as an associate Fellow for the Asia Society in New York City. She provides advisory services and interactive frugal innovation labs to entrepreneurs, academic institutions, and corporations. She is a regular columnist for the Harvard Business Review online.

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