Vineet Jain is COO at V Mart Retail Ltd, leading the development and execution of V-Mart's business and customer-centric strategies, with the goal of increasing shareholder value and profitability. He has more than 25 years of rich experience in managing and growing hypermarket & value fashion formats. He was a co-creator of iconic brands Big Bazaar and FBB in India.

His diverse experience, across retail industry as well as entertainment, manufacturing, capital & finance industries, makes him a leader with a sharp business acumen. This, coupled with his drive and passion is a valuable combination for accelerating V-Mart’s growth and market leadership journey in a very short stint. Vineet is a certified CA, CS Inter and ICWA. He is also an alumnus of IIM Ahmedabad and has done an Advance Management Program from INSEAD, France. He speaks Hindi, English as well as several regional languages comfortably.