Divij Bajaj is an MBA and alumni of KMC College, University of Delhi, who dared to transform his dreams into reality against all odds. Today, his nutraceutical start-up is a market leader in its segment. Divij has won prestigious award like BW 30 under 30 2021 and Entrepreneur of the year 2020.

Having spent a considerable part of his career in the lifestyle and education sectors, serial entrepreneur Divij then shifted focus to nutraceuticals. He founded Power Gummies in November 2018, advocating the mantra of “Health Powered by Happiness and backed by Science”.

Promoting the concept of beauty from within, Divij consciously decided to ensure the products were vegan, gluten-free, gelatin-free and crafted cruelty-free. The idea – making health fun for all.

His leadership and market foresight helped carve a brand niche, introducing the global trend of tasty chewable gummy vitamins in the Indian market. Within six months of commercial launch, Power Gummies ranked amongst the top three sellers across all categories on the Amazon Launchpad.

Power Gummies’ brand advocacy was soon prominent among celebrities, influencers and the public, establishing a community of beauty and wellness loyalists who continue to support the brand to date. Since its inception, it has sold more than two million Gummies and been recognized as the Top Start-up to Watch in 2020 by INC42, followed by the Most Innovative Product 2020 by Mint Business.

After the first variant’s massive success, Divij turned his focus to the fitness and health supplement industry, with ‘The Beach Body’ Gummies that help in fat burn and weight management by boosting the body’s metabolism rate and speeding the fat-burning process. These sugar-free Gummies are infused with the goodness of green coffee, amongst other healthy ingredients. Company is soon launching third variant for period pain relief and menstrual health.

Early in 2020, Aesthetic Nutrition Pvt Ltd closed its Pre-Series A funding led by DSG Consumer Partners and VCats. DSGCP works closely with Divij and his new product development team to design, develop and launch a portfolio of chewable nutritional supplements.