In 2019, Udita Bansal conceptualized trueBrowns, a homegrown urban ethnic lifestyle brand that blends traditional Indian roots with a contemporary style, catering to diverse sizes for modern women. Recognizing the lack of high-quality apparel available in a wide range of sizes at affordable prices, Udita aimed to establish trueBrowns as a reliable brand with inclusivity at its core. Having aspired to establish her brainchild as a comprehensive lifestyle brand, Udita was able to successfully achieve the same, by launching the brand’s jewelry category in the year 2023. Additionally, the brand's expansion into the international market through its global website significantly boosted its overall business performance.

The brand not only focuses on sustainable and enduring fashion but also celebrates India's cultural heritage through its designs. In order to augment this cultural representation, the brand enlisted the collaboration of actor Chitrangda Singh as the co-creator and ambassador for its September Festive Edit '22. Since then, this partnership has continued to flourish with each subsequent season. Moreover, in addition to offering exceptional products, trueBrowns is dedicated to delivering excellent customer service, including competitive delivery timelines. To further improve this aspect, Udita intends to establish regional warehouses in the western and southern regions, ensuring better service for customers in those areas.