Ms. Rita Clifton
Brand Expert

Ms. Rita Clifton speaks around the world on subjects as diverse as leadership, corporate reputation and communicating sustainability as well as all aspects of branding and marketing, including personal and nation branding, branding in the digital age and how to build a world-class brand.

From 1997 to 2012, she was London Chief Executive and then Chairman at Interbrand, the world's leading brand consultancy. Before that she worked as Vice Chairman and Strategic Director at Saatchi & Saatchi. She now has a portfolio of chairing and non-executive directorships, including Bupa, Nationwide, Dixons retail plc and Populus (the opinion pollster to The Times and reputation research consultancy), as well as speaking and writing about brands. Her pro bono roles include the boards of WWF, of the Henley Festival and as chair of the leading environmental volunteering organisation, The Conservation Volunteers.

Her writing has been included in the bestselling book 'The Future of Brands', and two editions of The Economist book 'Brands & Branding'. She has been a reviewer and columnist for the Financial Times, Management Today, The Observer, Retail Week, Admap and Marketing Week, and is a regular commentator in national and international press and magazines. She has been voted as one of the 75 Women of Achievement in the fields of advertising, media and marketing over the past 75 years.