The Ice Cream Category in India and Kwality Wall’s

The Ice Cream category in India is largely dominated by local and unorganized players. There are no authentic sources of data on the actual size of the category. However, our internal estimates are that the category is about Rs.1800 Crores with Kwality Wall’s being the market innovation leader. The category also has the presence of large Dairy Cooperatives that dominate the volume market. In terms of national brands in this category, it is restricted to 3- 4 brands including the large Dairy Cooperatives.

Kwality Wall’s, the brand with a big heart, offers a range of delightful frozen desserts that brings smiles to the faces of millions of Indians – kids, teens and adults. We do so with our very popular brands - Cornetto, Feast, Paddle Pop, Selection & our award winning parlour concept, Swirl’s.

In a world of stress, denial and restraint, providing moments of daily pleasure to consumers, through our delightfully delicious products, is our passion. We believe in spreading happiness and smiles through every cone, cup, stick and tub we sell. Our biggest satisfaction comes from the look of bliss and happiness of our consumers faces, as they devour our products.

Our passion is inspired by our love for simple ingredients like Milk, Fruit and Chocolate, which make our products the best “Pleasure Food” there is.

Power of the Heart Brand

Unilever is the global leader in Ice Creams with a portfolio of powerful brands such as –

1. Wall’s,
2. Magnum
3. Paddle Pop
4. Cornetto
5. Ben & Jerry’s

The Kwality Wall’s brand is one of the power brands of HUL and a market leader in the country. In 2001, Kwality Wall’s saw the opportunity of expanding its Ice Cream Parlours to capitalize the emerging ‘organized’ retail space and capture the imagination of the New Age Indians. After test marketing and understanding the market dynamics for 3 years, in August of 2004, it launched its new Kwality Wall’s Swirl’s Parlour. The new and dynamic franchise model introduced in 2006 helped it to ramp-up the Swirl’s parlour channel.

Today the Swirl’s parlor network is spread across 15 major cities and the growing at a steady and healthy pace, making it one of the larger Ice Cream Parlour Chains in the country. There has been a Robust & Consistent growth in sales; this has been led by expansion of Parlors and increase in existing thru puts. The franchisee channel registered a sales growth in excess of 40% for the current year.