Ms. Ishita Swarup
CEO, 99labels

Ishita Swarup as a CEO at 99labels, continues her love for challenges and young setups, and here she has taken her imagination further, and has been instrumental in carving out a space which epitomises all the fun of shopping for great brands in a secure, responsive and completely reliable way.

Ishita has a degree in Economics from Delhi University and an MBA from IMT.

She began her career with Cadburys. Consequently, it was a natural progression for her to create and manage Orion Dialog, a pioneer in the ITES sector in India. She exited by selling the company to Aegis BPO part of the Essar Group, where she continued as COO - India. Thereafter she helped set up a social venture -Sakha Consulting Wings Pvt. Ltd. Sakha is a unique social enterprise, launched to provide safe transport solutions for women, by women in urban India.

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