Gelato vinto
Gelato is the generic word for frozen dessert in Italian. Though made from the same ingredients as frozen dessert, a taste of this Italian marvel will reveal that gelato and frozen dessert are distinctively different. Gelato is made from natural ingredients with no synthetic flavours or essences. Due to its composition and productive process, freshly made gelato has a creamier, silky texture and is served with a spatula at a higher temperature. Gelato is produces daily to ensure the product is always fresh unlike industrial frozen dessert, which is manufactured and stored indefinitely. Gelato has only 35 % over run which means is it has more products and less air content thus yielding a denser, more compact consistency as compared to industrial frozen dessert which has an 80 – 100 % over run. Gelato has a lower fat content of 4 % compared to frozen dessert which is higher at 10 % or more. Italians treat gelato as a nutritious food. A scoop contains protein, calcium, carbohydrates, minerals, vitamin A and almost all the B group vitamins. Gelato is 100% vegetarian and is more nutritious and lighter that industrial frozen dessert as it does not compromise on the taste and texture.
'Gelato Vinto' Delhi's first Gelateria or Gelato Parlour was operational at M-Block GK 1 Market in New Delhi. The flagship store is now at Select City Walk, Saket. Besides gelato, we offer a range of sorbet, slush, yogurt, milkshakes and sundaes in different flavours, and a diet range and sugar free range of gelato and sorbets for the health conscious. We have also introduced the gelato on stone concept at three locations in the NCR. Flavours for gelato include Rich Belgian Chocolate, Alphonso Mango, Ferrero Roche, Tiramisu, Vanilla, Chocolate Chip, Hazelnut, Pistachio, Cherry, After 8, Chocolate hazelnut Crunch , Wild Berry, Whisky Irish Cream, Toffee etc. The price ranges from Rs. 35 to Rs. 70 for a scoop of 80 Gms.
"The art of creating, presenting and appreciating gelato sets it apart from any other run of the mill frozen dessert. As we know, Italy offers many opportunities that endorse art and producers of gelato are branded as artisan makers. Food and gourmet remains a passion for me, and the creativity that goes behind gelato made it a natural choice for me to launch this venture. The launch in Delhi is only the first step. Soon people in other metros across the country will also get to indulge in this magic dessert from Italy as we plan to franchise our concept nationwide"
The response has been overwhelming and customers identify this product as a new, superior level of frozen dessert in terms of quality and range of flavours that Delhi has never seen before.
Gelato Vinto has won the Times Food Guide Award five times for the Best Frozen dessert Parlour in Delhi for the years 2005, 2006, 2007, 2008, 2009 and again in 2010. Gelato Vinto is already supplying to the Taj Mahal Hotel, Hyatt Regency, The Claridges, Shangri-La Hotel, Galaxi Hotel, The Leela Kempinsky and Diva, Baci, Amici, Vatika Hospitality, Tonino, Fio and other restaurants and caterers in the city.
Gelato Vinto has more than 40 outlets in the NCR, Aurangabad, Pune, Bhopal, Rajasthan, Raipur, Up, & PUNJAB
In short, Gelato Vinto is a name to reckon with, as the quality in consistent and the price is reasonable.
Gelato Vinto has succeeded in redefining the way people eat frozen dessert in Delhi and now other cities in India.
Franchise Expansion
Gelato Vinto is a fresh, innovative concept-not just for customers but also for our franchisees and business partners.
In the already immense retail ice cream market, Gelato Vinto brings a new exciting approach in an underrepresented sector. Our retail concept represents an efficient business model, supported by marketing and merchandising tools and established operating procedures that make the running of outlets relatively simple. We have built the business on the KISS concept; every part of business has been streamlined to keep the operating procedure simple, yet detailed enough to run a seamless and efficient business.
We serve our customers through following retail concept:
- Flagship Store: It is a premium format, where the customer can enjoy the entire range of mouth ice cream products. The flagship stores the ultimate ice cream experience Area required 150-200 sq feet.
- Stand Alone Store: Is your neighbourhood destination ice cream store where you can pick your favourite flavour. It also has the gelato on stone concept. Area Required: 120-150 sq feet.
- Kiosk: Is a model which turns largely underutilized floor space in a mall’s common area to an innovative revenue stream. As a franchisee model, the Gelato Vinto kiosk converts the space to attract impulse buyers that pass through malls and high street locations. This model is driven by convenience and impulse as it stands in a high footfall path. Area Required: 50 sq feet.
- Desired Location: High visibility
- Attributes: Strong foot traffic, Prominent location in high-traffic corridor or food court, Evening and weekend traffic, Up-scale commercial business district with an office and residential mix, Indoor and outdoor seating where available.