The Licensing Pavilion is special destination set-up for meeting and interactions between Indian suppliers and manufacturers, with top international brands keen on extending their brand identify in India, and selling licensing rights for the Indian sub-continent.

The Brand Licensing Conference 2012 will create targeted information and knowledge to take your business to the next level with new strategies, innovative ideas and practical solutions covering everything from retailing strategies to the legal side of licensing to extending your brand into new categories and retail areas.

While the licensing industry worldwide is worth $200 billion plus, it is still at a nascent stage in India. Fashion retailers stand ahead of the pack, as nearly 25 per cent of organised retailers use licensing strategy to widen their merchandise offerings and assortments. Also, character licensing, celebrity licensing and movie based merchandising are gaining popularity in India like never before.