Better Option Propmart (BOP) aims expansion in coming years in all major cities in India with a population of 1 million and above. The bigger picture to expansion is fabricated with an objective to provide organized, reliable and quality real estate services accessible to common man. BOP accords expansion as a top priority to restoring the growth trajectory of the advisory services in real estate, while building Global Competitiveness, Inclusivity and Sustainability. Towards this, BOP’s advocacy for the expansion will aim to increase its foot prints in all major cities in India with a population of more than 1 million. According to various economic reports only 20% of the urban housing demand India can be met over the next 10 years if the real estate industry maintains its current development rate. BOP plans to capture the market as an number one advisory service provider in the industry by diligently catering to the need of reliable services for all target audience section (real estate owner, investor or a home buyer). Economic fluctuations, evolving market demand, innovative financial structures, new forms of risk and a changing investor base are making it more important than ever to have a market-oriented real estate strategy for an organization to be the source of unbiased service that preserves and enhances value in the industry.

BOP will play a vital role in helping local developers, who do not have the requisite, knowhow, experience and outreach to make quality developments and thus play their own part in emphasizing the housing development capacity of the company.