Audelade is an assortment of Luxury fashion. ‘One of a kind’ products which comes with a premium price tag that caters to a niche clientele demanding exclusive and innovative design, finish and quality in the luxury and upper luxury sector. Every piece of Audelade is hand-crafted in fabric woven in gold and silver.

The brain behind Audelade is none other than the creator of the concept, Mahendra Sanghvi an entrepreneur by nature who began his career in the textile industry, but as the law of diminishing returns plagued the Mumbai mills, like many other textile merchants, he shifted the focus of the family business to the jewellery industry. With an aptitude to turn things around

and the added advantage of a gifted designer and technical mind, Sanghvi was not just able to settle into the business but made great progress and carved a niche for himself. Thereafter, the business prospered to the current market standing of the company pegged at 100 crores. Under the guidance of the Sanghvi brothers the company that started as a gold jewellery manufacturer has made a foray into the retail space with Audelade that fuses the cumulative expertise that the Sanghvi brothers gained at the textile and the jewellery industry. Adapting the knowledge of both the fields has given rise to the novel concept of Audelade, which isluxury fashion and lifestyle accessories and apparel in fabric crafted out of precious metals like gold and silver…

Each piece of Audelade is nothing less than a piece of art…a rare collectible which is more an investment than a product! The first piece was created by one of the Directors of the company exclusively for his spouse and the rest as they say is history, the appreciation that the product generated lead to the creation of the brand Audelade.

The concept and the product has been really appreciated by people. In these 2 years we have been able to create brand awareness to the right TG and in the right way. To add to our success we have now started a new store at Mumbai’s largest shopping mall, Phoenix Mall The concept is the first of its kind in India and the consumers are always looking for newer and innovative products therefore the concept is being accepted and liked. This concept also gives our customers an opportunity to spend their money on luxury product which also gives them an opportunity to own an asset. For our future plans we would like to see Audelade present in major cities of India like Delhi, Hyderabad, Bangalore, Pune and countries like Riyadh and Dubai. We plan to open up in Delhi by this year end. We are also open to franchising which gives us an opportunity to reach out to a bigger audience and also build the company name. The future will have a lot of franchise outlets this will be profitable for both the company and franchisee.