Tips for the New Franchisee.

Gaurav Marya’s first book, which is currently available in its fifth re-print edition, The Science of Reproducing Success, talks about how franchising has emerged in India as a growth industry with great potential. It further tells us how franchising provides the last-mile connect in the world’s largest consumption market. Written below are parts taken out from the best-seller book’s preface and inside chapters.

Some words of advice for the new franchisee.

Remain Focused: When you are new to the franchising world and are setting about your first franchise, you might have dreams of expanding it into the next billion dollar business venture. Dreaming is good, but it is also good to remain focused on the task at hand – which is of establishing your first venture and making a success of it. The rest of your dreams will find their place once the one on hand is taken care of.

Be True to Your Word: Credibility is the most important thing that you need to build and command when you are in the franchise business. Be it your word t your customers or to your franchisor, you need to keep your promises and deliver all that you have committed.

Be a Part of One or Several Networks: This is an era of networking. The world is not the limit and the Internet and the social media networks have made access to anyone and everything simple and easy. However, being a part of a network and meeting people in person goes a long way in helping you maintain and expand your business.

Have a Sound Online Presence: It is the age of instant news and smart phones. The online market sells and the social media has a tremendous influence on trends. It would do any entrepreneur, new or established, a big push to have a good online presence through their own company websites and also through the various sites such as the Facebook, Peer Power, YouTube, LinkedIn, Twitter and so on. Having a blog or two and a fan page too are some of the things that you might want to look at for business and network building.

Entrepreneur Cafe.

New Delhi, 8^th April, 2014: Franchise India Holdings, Asia’s largest franchising solution provider and a retail consulting firm, launched first-of-its-kind Entrepreneur Cafe on April 8, in Okhla, Delhi. A retail offering of the entrepreneur marketplace, Entrepreneur Cafe will look forward to serving food for thought for hot start-ups and entrepreneurs, helping them interact with consultants and industry experts to get advice on issues, including, but not limited to financing, loans, trademark registration, licensing, company incorporation, says Gaurav Marya, Chairman, Franchise India. It will also assist in writing business plans, business modelling and even provide real estate solutions.

What’s more? The cafe has been conceived on the lines of creating a perfect environment for businessmen: like a co-working relaxed outfit with the best coffee/tea, gourmet food articles and Wi-fi, coupled with meeting rooms, conference rooms and networking opportunities. It will gradually also hold programs to help people from the same industry connect and explore the right business opportunities in the domestic as well as international markets.

“After the launch of the first cafe in Okhla, Delhi, Franchise India plans to set up cafes in at least two more metropolitan cities by the end of this year. As an entrepreneur, you might need different solutions at a different stage of business growth, but at the start-up stage one needs broadly three critical tools: Finance, Real-Estate and Company Incorporation. Entrepreneur Cafe is the only platform in the world that can get you all the three by just walking in. We’re in it for the last 16 years and no one does it better than us. I look forward to an interesting discussion,” says Marya.

The mid-market-centered cafe provide services such as – Advisory Services (Strategy Building, Legal and Documentation support, Fund-raising support, Expansion strategy, Revival strategy for Sick Units, Exits and Resale Strategies), Operational Services (Operational Plan, Productivity, Optimisation Planning, Staff Training, Accounting and Tax Services, Export and Trade Promotion Plan and Execution, Technology Consulting and Set-up) and Incorporation Services.

About Franchise India

Franchise India is Asia’s largest integrated franchise solution company since 1999, with an absolute authority on Franchising, Licensing, Retailing, Real estate and Marketing. The company has consulted several major brands over the years: HCL, MGF, Quality Walls’, Tata, Gitanjali, HSBC, Levi’s, JK Tyres, Lakme, D’damas, Adidas, Euro Kidz, The Apollo Clinic, Chhabra 555, Kidzee, Motilal Oswal, Rosebys, Next, Welhome, etc., through media, advisory and exhibitions.

With its strategically-formed divisions, Franchise India has created its own niche as the pioneers of franchise industry and a small business authority. For more details, log on to www.franchiseindia.in.